Strategic Database Marketing

Strategic Database Marketing published by NTC Business Books, Lincolnwood, IL, 1994. 1st Edition. Hardbound, Paper DJ. Size 8vo (up to 9-1/2'' tall). Condition: As New in As New DJ. 262 Pgs. ISBN 0844232327. LCCN 93-42154. By Rob Jackson, VP, Marketing & Information Services, Donnelley Marketing Inc., and Paul Wang, Ph.D., Integrated Marketing Communications, Medill School of Journalism, Northwestern University. Description text copyright 2000 www.BooksForComfort.com. Item ID 759.